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A Change Effort Fails for Human Reasons.
Employees may...


• See no need for the effort
• Misunderstand their role in it
• Believe that they can ride it out until things "get back to normal"
• Resist it because new responsibilities were forced upon them
• Ignore it because they were never asked for their opinions
• Ignore it because they had their opinions dashed

While these may be “soft” reasons for failure, they have hard consequences to the organization in terms of productivity lost and money burnt. The best way to make change happen -- indeed, the only reliable way -- is for leaders and workers to come together, understand each others' positions, and use the unique knowledge in the room to drive the effort.

This is where we at The Axelrod Group can help.

We design collaborative systems which enable leaders and workers to jointly construct a company both profitable and worthy of pride. Some have called our practices “organizational barn raising” because the focus and energy shown by participants reminds them of the old-time, community barn raisings, in which neighbors would erect a sturdy building in a weekend. We like that comparison.

When a company is focused and the system its people work within calls for spirited involvement, remarkable things can occur quickly.

The Latest News!

Get Dick Axelrod's free e-book at the new website EverydayEngagement.com

Free Webinar.

Join us July 14 for our webinar on collaborative change in health care at uliveandlearn.com

New Blog.

Check out our new blog at barnrasing.wordpress.com

Join Our Email List
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Download the
Involvement Checklist -
3 page excerpt from the book in PDF format.
Click here to download >

To order the book online, go to:

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Centre for Innovation in Health Management
January 27-30, 2009, The Axelrods led a presentation in London, England for The Centre for Innovation in Health Management, the University of Leeds, on Collaborative Change. read more >

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Follow the Calgary Health Region
as they Redesign their Physician Referral Process

The Calgary Health Region,
located in Southern Alberta, is using our engagement methodology to involve physicians, nurses, hospital administrators, allied staff, and patients in the redesign of the physician referral process. The work began with core team training in May 2006, and will include two large group conferences to be held in October 2006 and January 2007. You can follow the Referral and Access redesign by clicking on "Invitation" once you reach the site.
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